COMMUNITY EYE CARE
Year : 2010 | Volume
: 58 | Issue : 5 | Page : 407--413
Comparison of patient satisfaction with services of vision centers in rural areas of Andhra Pradesh, India
Vilas Kovai1, Gullapalli N Rao1, Brien Holden2, Krishnaiah Sannapaneni1, Shubhra K Bhattacharya3, Rohit Khanna3,
1 International Centre for Advancement of Rural Eye Care - LV Prasad Eye Institute, Hyderabad, India; Vision Cooperative Research Centre Pty Ltd, Sydney,Australia
2 Vision Cooperative Research Centre Pty Ltd, Sydney; International Centre for Eye Care Education, Sydney; Institute for Eye Research, Sydney, Australia
3 International Centre for Advancement of Rural Eye Care - LV Prasad Eye Institute, Hyderabad, India
ICARE - LV Prasad Eye Institute, LV Prasad Marg, Road No #2, Banjarahills, Hyderabad - 500 034, India
Aim: To compare the satisfaction of patients with the services of Vision Center services (primary eye care) in large village (s) and small village (s) in rural settings in Andhra Pradesh state, India. Materials and Methods: We have administered standard questionnaires to randomly selected patients to assess patient satisfaction when assessing Vision Center Services. We used the Chi-square ( P <0.05) to explore differences in satisfaction of patients with Vision Center services located in the large village (s) and small village (s) rural settings. Results: Vision Center patients at the large village (s) expressed higher levels of satisfaction (median 78%) than patients treated at the Vision Center at small village (s) (median 69%). The difference was statistically significant (Chi square P value ranging from <0.001 to 0.03) for all the items except two - «SQ»easy to identify vision center location«SQ» and «SQ»spectacles dispensing time«SQ» as compared to other (privately run optometry) facilities (Chi square P value=0.498 and 0.993 respectively). The location of the Vision Center, convenience of journey, ophthalmic technician«SQ»s behavior with patients, are some of the most important factors that determined the patient perception about Vision Center services. Conclusion: The overall satisfaction levels of the Vision Center experience at 78% and 69% were good. However, continual improvement is to be made in service time, staff performance, cost and quality of vision care, especially at more remote primary eye Care Centers.
|How to cite this article:|
Kovai V, Rao GN, Holden B, Sannapaneni K, Bhattacharya SK, Khanna R. Comparison of patient satisfaction with services of vision centers in rural areas of Andhra Pradesh, India.Indian J Ophthalmol 2010;58:407-413
|How to cite this URL:|
Kovai V, Rao GN, Holden B, Sannapaneni K, Bhattacharya SK, Khanna R. Comparison of patient satisfaction with services of vision centers in rural areas of Andhra Pradesh, India. Indian J Ophthalmol [serial online] 2010 [cited 2022 Aug 8 ];58:407-413
Available from: https://www.ijo.in/text.asp?2010/58/5/407/67056
Rural populations, worldwide, have poor access to eye care services leading to sub optimal utilization of existing services. ,,,, The five important dimensions of access include - availability, accessibility, accommodation, affordability and acceptability.  Affordability and availability, besides accessibility, of eye care services are major barriers to utilization of eye care services in India. ,,,,,,,,,,,
An analysis of causes of avoidable blindness highlights the fact that a properly planned and developed system of primary eye care can have greater impact by increasing accessibility, availability and affordability of eye care to the underserved populations of the world.
To this end, in India, we find several relatively novel programs that aim to provide accessible and affordable eye care to marginalized populations.  ''Vision Center" is one such program, (developed by L V Prasad Eye Institute, Hyderabad, India, in 2002) designed to address the correction of refractive errors, (the major cause of visual impairment and blindness) detecting cataract and other potentially blinding conditions, health education, and appropriate referrals to the secondary eye care center. These Vision Centers are located closer (compared to privately run optometry services) to the community, either in small towns or in villages.
Relevant literature review indicates that patient satisfaction plays major role in the acceptance of health care services. ,,,, Although the Vision Center is now considered an integral part of the VISION 2020: The Right to Sight Initiative, little evidence exists on the satisfaction of the target community with the services provided; which is also a key measure of healthcare quality.
We tested the hypothesis that patients accessing the services of Vision Center in large Village (s) would be more satisfied primarily due to ease and lower cost of accessing services compared with access to Vision Center in small Village (s).
Materials and Methods
We used retrospective and comparative study designs and structured and unstructured questionnaires to obtain data from 136 randomly selected patients on patient satisfaction. The data was collected from October to December 2007 among patients attending four Vision Centers, two easily accessible to the rural population they served (large village (s)/hub and two serving patients from remote areas (Small village (s)/hub. These Centers were randomly selected (simple random selection without replacement from a sample frame that included all established Vision Center) to represent the large village (s) and small village (s) context of the Vision Center Project [Table 1].
In this study, we often use three terms namely - A) large village (s), B) and small village (s), and C) patient satisfaction and we defined these terms as follows:
Large village (s): It is a hub with a base population of approximately 20,000 people, with well developed market, educational facilities and connected to other small hubs and villages.Small village (s): It is a remote hub with a base population less than 5,000 people, without basic facilities such as market, education and transportation and connected to other small villages.Patient satisfaction: We define patient satisfaction as 'positive evaluations of specific aspects of healthcare facility.'  In our context it refers to a measurement that obtains ratings from patients about services received from Vision Center similar to what was reported in the literature. ,,,
The Vision Center Concept was to provide a model of "primary eye care" in the remote and underserved geographical areas of developing countries in a fairly focused approach to 50,000 people and a group of 10 such Vision Centers is attached to one Secondary Care Center. The initial capital cost to develop the infrastructure is less than 15 Indian rupees per person for a population unit of 50,000, which is sourced through external funding (Rs. 6.5 - 7.5 lakh) agencies, and the recurrent cost are managed through the sale of low cost spectacles.
One 'Vision Technician' staffs each Vision Centre. Potential technicians are selected from the community in which they will serve and must have a minimum education of high school diploma. Vision Technician training requires one year and includes refraction assessment, slit lamp evaluation, and applanation tonometry. Vision technicians are trained to handle three primary eye care functions: a) recognizing the patients eye problem, b) performing appropriate refraction and dispensing spectacles and c) educating and referring the patients with potential blinding conditions to secondary eye care centers for medical and surgical management.
As on 2006, there are 30 functioning Vision Center Centers in the underserved areas of state of Andhra Pradesh, India. Of these 30 Centers, four have been functioning at large village (s) and four at small village (s) for more than 24 months. All the Vision Centers situated at the large village (s) have been successful in achieving the objectives of the Vision Center model in terms of patient volumes (18 -20 patients per day) and are financially self reliant as compared to the Vision Centers situated in small village (s) (six to eight patients per day)
The screening and refraction services are free of cost and charge for spectacles is the same regardless of the Vision Center location, so the choice between locations for Vision Center services could reasonably be influenced by questions of travel convenience, effectiveness and patient preference. In this study, we employed a combination of qualitative (case study approach with participatory techniques) and quantitative approaches to understand the difference in levels of satisfaction with Vision Center services in the two different settings and identify the factors that contribute to this variation.
Using our field experience and qualitative data on Vision Centers, we presumed that there would be a minimum of 10% difference in the effectiveness of service delivery of the Vision Centers of large villages over the Vision Centers of small villages (with a margin of error at 5%). Accordingly, a sample of 136 subjects was needed in this study. To obtain 136 eligible patients, we sampled every 4 th patient on the list with the starting point for the sample being randomly selected from the list of the first four patients [Figure 1].
The selection criteria for the 136 sampled patients included: (a) patients above 16 years who received eye screening and spectacles at least six months prior to the study (b) patients who lived within 10 km distance from the Vision Center locations. The ethics committee of L V Prasad Eye Institute approved this study. We obtained informed consent of the participated subjects after explanation of the nature and possible consequences of the study.
We followed a multi-step procedure at three stages for developing the questionnaire used in this study. Stage 1 consisted of reviewing the relevant literature on eye care, observing the Vision Center services and documenting experiences from patients and staff to understand the appropriate themes of the study questionnaire. Stage 2 entailed interaction with social scientists, public health expertise, eye care managers and Ophthalmologists to discuss the wording, content, relevance and number of items to be included in the questionnaire. During this stage, we have developed 30 case studies from two types of Vision Center settings using qualitative methods. At stage 3, questions were designed using the themes developed from the initial 30 case studies on the selected Vision Centers as well as reviewing the Group Health Association of America consumer Satisfaction Survey  and Lothian Health Survey  (These questionnaires are used in the published literature and suited Vision center context). At stage 3, the questionnaire (N = 16 items) was piloted on 60 subjects. We asked the patients "How satisfied or dissatisfied with various aspects of Vision Center services"? We assessed the responses on 5 - point Likert scale from 0 (very dissatisfied) to 4 (very satisfied).
Two trained field investigators (Masters of social work) with an interval of one week piloted the questionnaire independently. (The investigators were not aware of the details of the data collected by their counterpart). The principle investigator who was not part of the administration of the questionnaire compiled the data for analysis. We used Cohen's kappa statistic method to find the agreement between two investigators for each item used to assess patient satisfaction with Vision Center services and the agreement was found to be satisfactory. The kappa values ranged from 0.71 to 0.87 for all the items excepting two items quality (0.41) and affordability of Vision Center services (0.46). The questionnaire was then modified to suit the context of Vision Center based eye care services. The Cronbach's α statistic was calculated to determine the internal consistency of the 12 questionnaire items to collect satisfaction data (Cronbach's α = 0.767 for 12 items). After the pilot, the content and number of questions of the questionnaire was modified and the final questionnaire had 12 items. We also used the concept of redundancy as a measure to determine the content of the questionnaire. We used the Pearson's Chi-square (χ2 ) test ( P <0.05) to explore differences in satisfaction of patients with Vision Center services located in the large village (s) and small village (s).
A total of 62 patients from the two Vision Centers at large village (s) and 65 patients from the two Vision Centers at small village (s) were interviewed. The total participation rate was 94% in the Vision Centers - large village (s) sample (4 were not available) and 93% in the Vision Centers - small village (s) sample (5 refused to participate). Characteristics of the two samples are compared in [Table 2].
The number of females was almost equal to the number of males in both samples. The mean ages were 51.1 ±8.7 for large village (s) - rural setting and 49.9 10.4 for small village (s)- rural setting and was not statistically different ( P = 0.625).
[Table 3] gives the percentages of ''poor, moderate and excellent'' responses in each of the two samples. In all cases the Vision Center patients at large village (s) expressed significantly higher levels of satisfaction than the small village (s) Vision Center patients and the difference was statistically significant for all the items except two ( P values ranged <0.001 - 0.03). The exception was when patients were asked- i) whether it was easy to identify the Vision Center location and ii) whether the spectacle dispensing time at Vision Center Centers was lower as compared to other facilities in the same region was perceived to be not significantly different. ( P = 0.498 and 0.993). [Table 4] gives the mean scores of satisfaction for ''poor, moderate and excellent'' responses in each of the two samples. The final questionnaire was presented as an Appendix.
To test whether the differences in satisfaction were a result of the differences in the characteristics of the two samples, assessments of the visit overall were broken down by age and gender. The mean ages were 51.1±8.7 for large village (s) setting and 49.9 ±10.4 for small village (s) setting were not statistically different ( P = 0.625). The results show that the level of satisfaction was also not different between males and females ( P = 0.16 -1.00).
Qualitative data: Patients' experiences and perceived benefits were unequal at the two locations of Vision Centers. At the Vision Centers in large village (s), 55% said their visit and receipt of spectacles had been highly useful and valuable. 15% patients rated it as useful and a further 12% said it had been a nice feeling, making a total of 82% positive replies. Respondents at the Vision Centers in large village (s) said that the results had been as they expected or better than they expected (82%), and that their daily tasks related to vision had been improved a little (to some extent) or a great deal (95%).
In contrast, 45% of people said their visit to the Vision Centers of small village (s) was highly valuable, 8% of them rated it as having been useful, and 5% of them said it had been a nice feeling (felt good) and little over three fourth of patients said that their daily tasks related to vision had been improved a little or a great deal.
The aspects that received most appreciation (more so in the Vision Centers of large village(s) were thoroughness, carefulness, competence and personal manner of the ophthalmic technicians, and the time spent with the ophthalmic technician.
Patients were given an opportunity to comment on any aspect of their Vision Center visit experience. This was recorded on tape in their language and transcribed into English. In most respects, comments made by patients at the two Vision Centers were indistinguishable. The overwhelming themes were praise and gratitude.
The qualitative data on patient satisfaction indicates that majority of the patients in both locations were least satisfied with three aspects of Vision Center services namely a) ease of identification of the location, b) the waiting time to receive spectacles, and c) the lack of medical treatment.
Patient satisfaction is one of the important components of health service utilization. ,,,,, The overall satisfaction levels of the Vision Center experience at 78% and 69% were good. The rated satisfaction about the location of Vision Center, human resources, optical delivery time, and quality of spectacles was relatively low in the case of patients of the Vision Centers at small village (s) as compared to the large village (s), and this perceived difference was found to be statistically significant. ( P ≤ 0.01 to 0.03).
Forty three percent of the total patients (n = 65) who accessed the Vision Centers at large village (s) were satisfied with the transport convenience Center as compared to 12% patients who accessed the Vision Centers at small village (s). The mean level of satisfaction with the overall behavior of the ophthalmic technician and with the information and guidance received was 99% in the large village (s). The level of satisfaction with the ophthalmic technician and guidance received was lower (87 and 71%) for those who accessed the Vision Centers at small village (s) and this difference was found to be statistically significant. This evidence and qualitative data suggests that the factors - ease of travel and the presence of friendly informative ophthalmic technician greatly influenced the level of satisfaction of patients.
The general atmosphere at the two sites was quite different. The sampled Vision Centers of large village (s) were established in busy and popular hubs and were easy to reach. The sampled Vision Centers in small village (s) were established in remote hubs where the population flow from neighboring villages was relatively less (except on weekly market day). This indicates that the volume of Vision Center services may also be linked to the geographical settings, level of patient awareness, issues of equity etc in addition to patient satisfaction with Vision Center services, which needs to be tested further.
Qualitative data also indicated that the convenience of the journey to Vision Centers at the large village (s) compared with the small village (s) was an obvious source of relief for majority of the people. But a more convenient journey was not perceived as the only benefit, and perhaps it was not the most important benefit. The perceived advantages at Vision Centers of large village (s) included ophthalmic technician who showed more concern, interest and personal support. A similar finding was reported in the study that evaluated patient satisfaction of cataract surgery received in hospital and outreach clinic.  Interestingly, although majority of the patients of Vision Centers both at the large village (s) and small village (s) were disappointed with the spectacle-dispensing time ( P = 0.99), the patient volumes at the Vision Centers of large villages was quite high. Further work needs to be conducted on how to eliminate this common problem. We did not find any significant difference in perceived satisfaction with Vision Center services among the men and women.
Most of the population of rural areas in the developing world can't access the most basic eye care such as uncorrected refractive errors, because of the absence of infrastructure, trained human resources and affordable optical supply system. Even where the services are available personal costs, distance, inequity, cultural barriers etc prevent people in need from utilizing these services. ,,,,,,, Data on perceptions regarding refractive error correction through Vision Center program are essential in developing this essential step in a comprehensive eye care chain and to model the replication of this service in all needy areas.
The value of this study is that it used a mix of qualitative and quantitative techniques and a standardized questionnaire to obtain data on a most critical feature of any successful system of health care - patient satisfaction. Further developments need the research to clarify solutions to the problems identified, in particular attitude of eye care personnel to the most needy of patients, rigorous and constant evaluation of the standard and effectiveness of care and the cost and supply time for spectacles.
We are thankful to Vision Cooperative Research Center Pty Ltd, Sydney, Australia and Hyderabad Eye Research Foundation of L V Prasad Eye Institute, India, for supporting this study. We are thankful to Dr Praveen K Nirmalan, for his guidance and feed back in developing the manuscript and Dr Usha Raman for editing the manuscript, Mr Ilaiah, Mr Santosh, Ms Rekha and Ms Bhavani, for the field investigation, Prof Jill Keeffe, for suggestions, Mr M Srinivas for internal evaluation, Mr Natraj and Mr Babu Rao for the support; and Vision technicians and subjects for participation in the study. We are indebted to the Lavelle Fund for the Blind, USA, Latter Day Saints Charities, USA and Sight Savers International, UK, for supporting the Vision Center program in Andhra Pradesh, India.
|1||Zhang X, Andersen R, Saaddine JB, Beckles GL, Duenas MR, Lee PP. Measuring access to eye care: A public health perspective. Ophthalmic Epidemiol 2008;15:418-25. |
|2||Zhang X, Saaddine JB, Lee PP, Grabowski DC, Kanjilal S, Duenas MR, et al. Eye care in the United States: Do we deliver to high-risk people who can benefit most from it? Arch Ophthalmol 2007;125:411-8. |
|3||Joseph AE, Philips DR. Accessibility and utilization: Geographical perspectives on health care delivery. New York: Harper and Row; 1984. p. 51-8.|
|4||Joseph AE, Bantoc PR. Measuring potential physical accessibility to general practitioners in rural areas: A method and case study. Soc Sci Med 1982;16:85-90.|
|5||Knox PL. The accessibility of primary care to urban patients: A geographical analysis. J R Coll Gen Pract 1979;29:160-8. |
|6||Penchansky R, Thomas JW. The concept of access: definition and relationship to consumer satisfaction. Med Care 1981;19:127-40.|
|7||Resnikoff S, Pascolini D, Etyaale D, Kokur Ivo, Pararajasegaram R, Phokharel GP, et al. Global data on vision impairment in the year 2002. Bull World Health Organ 2004;82:844-51.|
|8||Dandona L, Dandona R. Socioeconomic status and blindness. Br J Ophthalmol 2001;85:1484-8. |
|9||Fouad D, Mousa A, Courtright P. Sociodemographic characteristics associated with blindness in a Nile Delta governorate of Egypt. Br J Ophthalmol 2004;88:614-8.|
|10||Jose R, Bachani D. World bank-assisted cataract blindness control project. Indian J Ophthalmol 1995;43:35-43. |
|11||Robin AL, Nirmalan PK, Krishnadas R, Ramakrishnan R, Katz J, Tielsch J, et al. The utilization of eye care services by persons with glaucoma in rural south India. Trans Am Ophthalmol Soc 2004;102:47-54.|
|12||Nirmalan PK, Katz J, Robin AL. Utilisation of eye care services in rural south India: the Aravind Comprehensive Eye Survey. Br J Ophthalmol 2004;88:1237-41. |
|13||Dandona R, Dandona L, Kovai V, Giridhar P, Prasad MN, Srinivas M. Population-based study of spectacles use in southern India. Indian J Ophthalmol 2002;50:145-55.|
|14||Dandona R, Dandona L, Naduvilath TJ, McCarty C, Rao GN. Utilisation of eye care services in an urban population in southern India: The Andhra Pradesh eye disease study. Br J Ophthalmol 2000;84:22-7. |
|15||Fletcher AE, Donaghue M, Devaram J, Thulsiraj RD, Scott S, Abdalla M, et al. Low uptake of eye services in rural India: A challenge for programs of blindness prevention. Arch Ophthalmol 1999;117:1393-9.|
|16||Kovai V, Krishnaiah S, Shamanna BR, Thomas R, Rao GN. Barriers to accessing eye care services among visually impaired populations in rural Andhra Pradesh, South India. Indian J Ophthalmol 2007;55:365-71.|
|17||Brilliant GE, James M, Lepakowski, Zurita B, Thulsiraj RD. Social determinants of cataract surgery utilization in south India. Arch Ophthalmol 1991;109:584-9.|
|18||Brilliant GE, Brilliant LB. Using social epidemiology to understand who stays blind and who gets operated for cataract in a rural setting. Soc Sci Med 1985;21:553-8.|
|19||Rao GN. An infrastructure model for the implementation of Vision 2020: the right to sight, Can J Opthalmol 2004;39:589-90, 593-4.|
|20||Linder- Pelz SU. Toward a theory of patient satisfaction Soc Sci Med 1982;16:577-82.|
|21||Williams B. Patient Satisfaction: a valid concept? Soc Sci Med 1994;38:509-16.|
|22||William B, Coyle J, Healy D. The meaning of patient satisfaction: An explanation of high reported levels. Soc Sci Med 1998;47:1351-9.|
|23||Nijkamp MD, Sixma HJ, Afman H, Hiddema F, Koopmans SA, van den Borne B, et al. Quality of care from the perspective of the cataract patient: the reliability and validity of the QUOTE- Cataract. Br J Opthalmol 2002;86:840-2.|
|24||Rubin HR, Gandek B, Rogers WH, Kosinski M, McHorney CA, Ware JE Jr. Patients ratings of outpatient visits in different practice settings. Results from the Medical Outcomes Study. JAMA 1993;270:835-40.|
|25||Bowling A, Stramer K, Dickinson E, Windsor J, Bond M. Evaluation of specialists' outreach clinics in general practice in England: Process and acceptability to patients, specialists and general practitioners. J Epidemiol Community Health 1997;51:52-61.|
|26||Capewell S. What users think: A survey of NHS users in Scotland in 1992. Health Bull 1994;52:26-34. |
|27||Haynes R, Gale S, Mugford M, Davies P. Cataract Surgery in a Community hospital out reach clinic. Soc Sci Med 2001;53:1631-40.|
|28||Saultz JW. Defining and measuring interpersonal continuity of care. Ann Fam Med 2003;1:134-43.|
|29||Hall JA. Dornan MC. What patients like about medical care and how often they are asked: a meta - analysis of the satisfaction in literature. Soc Sci Med 1988;27:935-9.|
|30||Hall JA, Irish JT, Roter DL, Ehrlich CM, Miller LH. Satisfaction, gender and communication in medical visits. Med Care 1994;32:1216-31.|
|31||Schauffler HH, Rodriguez T. Availability and utilization of health promotion programs and satisfaction with health plan. Med Care 1994;32:1182-96. |
|32||Clearly PD, McNeil BJ. Patient satisfaction as an indicator of quality of care. Inquiry 1988;25:25-36.|